Graham's Checklist
- Stand on the other side of your street. How does your shop look compared to those around you?
- Do you have an uncluttered view into the front of your shop?
- Is your shop neat, tidy & inviting to the customer?
- Front windows clean?
- Clear signage?
- Floor/carpet cleaned every day?
- Good lighting?
- Testimonials clearly visible?
- Do you display clear helpful prices for all your services?
- Retail displays fully stocked, well presented & dust free?
- Are your staff in uniform?
- Do your staff wear name badges?
- Are staff behind the counter warm, bubbly & confident? They are representing your brand name
- Are they also bright, bubbly & helpful when answering the telephone to your customers?
- Do you provide any seating for customers in the front of your shop?
- Do you provide a drinks vending machine in the front of your shop?
- Do you have well presented toilets – just in case one of your customers needed to use the facilities?
- Would you take customers through your shop?
- Are you running EPoS tills? If so are you printing promotional messages on your till receipts?
- Do you offer compliment slips &/or business cards on the counter for your customers?
- Do you offer useful informative leaflets to your customers?
- Do you offer a collection/delivery service?
- Is your delivery van always clean, well presented with your logo & contact details? It’s your advert to the public
- If you are a Guild Member are you clearly showing their logo & telling customers what it means?
- Are your staff asking for referrals all the time?